Digital Communications · Entrepreneur · QA Analyst · Educator

Nothing
stops Sumi.

Digital communications professional. Entrepreneur. Problem solver. A decade of versatile experience — four years of measurable impact at TVA — ready to lead from day one.

Content Strategy Web QA & Accessibility Email Marketing HTML · CSS · JS AI-Assisted Workflows
3,500+
Web requests
completed
~90%
Team workload
handled independently
200+
Newsletters sent
across 13 programs
Top 5%
Siteimprove Super User
recognition — 2024
About

The person
behind the work.

I'm a digital communications professional, entrepreneur, and certified QA analyst with a decade of experience spanning web operations, product quality, education, and small business ownership. My TVA chapter was four years of measurable, documented impact — but it's one chapter of a much broader story.

I came in as a contractor and became the backbone of the team — handling ~90% of monthly digital requests, consistently. I bring that same drive, precision, and ownership to everything I touch.

Versatile by design. Dependable by track record. Ready for what's next.

No Ramp-Up Required

4 years in. Systems, stakeholders, and standards already mastered.

Proven Track Record

3,500+ requests. Real, documented, measurable impact.

Ready to Lead

Training, Board support, documentation — scope beyond my title.

AI-Forward

Practical AI-assisted workflow to deliver faster, without cutting corners.

Sumi Subramanian — Digital Communications Professional
Core Competencies

Built for this.
Ready for more.

Content Management

Sitefinity CMS expert — page templates, content blocks, navigation, and full publish cycles. 15+ content types managed across TVA.com at enterprise scale.

QA & Accessibility

Siteimprove Super User (Top 5% globally). Drove QA from 86.8 → 94.7 and accessibility from 74 → 90+, exceeding federal compliance benchmarks.

Email Marketing

200+ newsletters across 13 Mailchimp programs. Full ownership: design, list management, analytics, and vendor coordination from scratch.

HTML, CSS & JavaScript

Code-level digital work — Bootstrap, custom templates, interactive elements, and accessibility-compliant markup, applied in production environments.

Analytics & Reporting

Google Analytics for traffic, behavior, and campaign performance. Ongoing site health reporting and data-driven content insights for stakeholders.

AI-Assisted Work

Applies AI tools as part of a disciplined workflow — faster page builds, content drafting, and accessibility reviews, while owning every final output.

Selected Work

Every page tells a story.
Here are a few.

Event Management · 4 Years

TVA Board Meeting Digital Support

High-stakes, zero-error digital support for every TVA Board meeting — pre-event setup, live readiness monitoring, and post-event archiving. Precision and cross-team accountability under deadline, every time.

Event OpsWufooLivestreamCross-team
Email Marketing · 200+ Campaigns

Mailchimp Newsletter Program

Designed, built, and deployed 200+ newsletters across 13 distinct programs — Stakeholder Relations, Green Switch, River Neighbors, and more. Full ownership: strategy, design, lists, analytics, vendor support.

MailchimpCampaign DesignAnalyticsList Mgmt
Internal Communications

SharePoint & TVA Today Management

Maintained TVA Today homepage, Employee & Leadership Development pages, headers, footers, and template updates across internal sites. Analytics, content approvals, and cross-team publishing support.

SharePointInternal CommsAnalyticsContent Ops
Before & After

Tangible transformations.
Not just maintenance.

Board of Directors page redesign showing before with text-heavy unstructured layout and after with clear visual hierarchy, member photos, and accessible sections
Board of Directors Page · TVA.com

From text wall to structured leadership directory

Added member photos, reorganized into scannable sections, improved hierarchy and accessibility — reducing cognitive load and making governance resources easier to find.

Visual redesignAccessibility improvedSitefinity CMS
Environmental Reviews page redesign showing before with overwhelming wall of links and after with organized categories and clear navigation hierarchy
Environmental Reviews · TVA.com

From 100+ links to intuitive navigation

Organized a wall of links into logical categories, highlighted key NEPA resources, and introduced clear visual hierarchy — dramatically improving findability and reducing scroll depth.

IA redesignNavigation clarityContent strategy
Full Career History

A decade of diverse
experience. One throughline:
exceptional delivery.

2022 – 2026 · 4 Years
Digital Communications Consultant
Tennessee Valley Authority (TVA)
  • Managed 3,500+ web content requests — ~90% of all team workload — across TVA.com
  • Drove QA from 86.8 → 94.7 and accessibility from 74 → 90+, exceeding federal benchmarks
  • Designed and deployed 200+ newsletters across 13 Mailchimp programs
  • Provided high-stakes digital support for every TVA Board meeting: pre-event, live, and post-event
  • Created training materials for newsroom publishing and WebDAM digital asset management
  • Ranked Top 5% of Siteimprove users globally — Super User 2024
Sitefinity CMSSiteimproveMailchimpHTML/CSS/JSWebDAMBrightcove
2016 – Present · Ongoing
Founder & Owner
Sumi's Own Skincare Products
  • Founded and operate a women-owned small business — end-to-end ownership from formulation to distribution
  • Designed, developed, and formulated all skincare products independently
  • Built and managed digital brand presence through the sumisown Instagram channel
EntrepreneurshipProduct DevelopmentSocial Media Marketing
2018 – 2019
Quality Assurance Analyst
VSocialize Solutions Private Ltd.
  • Executed full quality management processes in an Agile environment — user story refinement, sprint demos, retrospectives
  • Served multiple Agile roles — product owner, scrum master, and team member
  • Performed functional and non-functional manual testing; distributed daily/weekly test status reports
QA TestingAgile / ScrumJiraCTFL Certified
2017
Lead Teacher
Sunshine House Early Learning Academy
  • Tailored teaching approaches to meet each child's unique learning style and needs
  • Excelled at breaking complex subjects into clear, accessible information — a skill that transfers directly to stakeholder communications and training
CommunicationTrainingStakeholder Relations
Tools & Platforms

Not just familiar.
Day-to-day operational expertise.

Sitefinity CMS
  • Content publishing
  • Page templates
  • Navigation config
  • Content blocks
Top 5% Globally
Siteimprove
  • QA monitoring
  • Accessibility audits
  • SEO & broken links
  • Super User 2024
Mailchimp
  • Newsletter campaigns
  • List management
  • Analytics
  • Vendor support
WebDAM
  • Digital asset mgmt
  • Metadata strategy
  • User training
  • Asset distribution
Brightcove
  • Video upload & mgmt
  • Embed & publishing
  • Analytics
  • Troubleshooting
Google Analytics
  • Traffic analysis
  • User behavior
  • Page performance
  • Campaign tracking
SharePoint
  • Content management
  • Internal comms
  • Team collaboration
  • Page maintenance
HTML · CSS · JS
  • Bootstrap layouts
  • Accessibility markup
  • Interactive elements
  • Template builds
What Others Say

Still not convinced?
Read what others are saying.

"Sumi is the kind of professional who doesn't just complete a task — she understands the purpose behind it and delivers it better than you imagined. Her attention to detail in accessibility and QA is genuinely exceptional."

TVA Colleague
Digital Communications Team

"She consistently handled the vast majority of our team's workload — without complaint, without errors, and without needing to be asked twice. That kind of reliability is rare and invaluable."

TVA Stakeholder
Tennessee Valley Authority

"Working with Sumi on Board meeting materials was always smooth — she understood the stakes, met every deadline, and elevated everything she touched. A true professional."

TVA Team Member
Tennessee Valley Authority

The numbers.
The record.

3,500+
Web requests completed since April 2022
Every one a content update, fix, or enhancement
95%
Of monthly team requests handled by Sumi
Data-verified distribution across team members
+16
Accessibility score points gained (74 → 90+)
Exceeds government compliance benchmark
Certifications, Skills & Giving Back

Credentials that go
beyond the job description.

🎓 Certifications

  • Certified Tester Foundation Level (CTFL) — ISTQB
  • Siteimprove Super User 2024 — Top 5% globally

💻 Technical Skills

  • HTML · CSS · JavaScript · Bootstrap
  • Adobe Suite · Google Analytics · SEO
  • Oracle · SQL · Jira · ALM
  • Windows · Mac · Linux
  • Microsoft Office Suite (advanced)
  • Sitefinity CMS · WebDAM · Siteimprove

🤖 AI Skills

  • AI-assisted content creation and editing workflows
  • Applied AI to accelerate web page development and builds
  • AI-powered accessibility troubleshooting and remediation
  • Prompt engineering for communications, documentation, and QA
  • Human-in-the-loop methodology — AI generates, Sumi owns the result

🌱 Volunteer Activities

🎗️ Rare Disease Advocacy
⚖️ Judge — NSDA Tournaments
✏️ Teacher Assistant, Elementary School
❤️ Volunteer, Salvation Army
Open to Opportunities

Let's talk.

I'm actively exploring roles in digital communications, content strategy, UX/web operations, and AI-assisted digital work. If you're looking for someone who hits the ground running — I'm ready.

sumidearus@gmail.com

Open to full-time, contract, and consulting roles